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In the past few decades, organizations have discovered something incredible: the principles that have been used to create enormous successes in large projects can be applied to projects of any size to create amazing success. As a result, many employees are expected to understand project management techniques and how to apply them to projects of any size. The Project Management workshop will give participants an overview of the entire project management process, as well as key project management tools that they can use every day. Working with project planning documents, such as needs assessments, risk management plan, and a communication plan will provide benefits throughout your organization.

The Proposal Writing Process

The proposal writing process has seven major steps.

•Perform needs analysis

•Create the goal statement

•Create the outline

•Do your research

•Write the first draft

•Edit and proofread

•Polish the document

A General Format

Proposals vary widely in their size and structure. However, most proposals include the following elements, listed in the order that they typically appear in the proposal:







  • BODY



Constructing Sentences

There are three main types of sentences:

  • Simple: A single idea expressed with one subject and one verb. (Jim went to the store to get ice cream.)

  • Compound: Two ideas expressed together. (Jim went to the store to get ice cream and got lost on the way.)

  • Complex: A single idea, with a dependent idea. (Jim went to the store to get ice cream after he ate supper.) 

Persuasive Writing

  • Consistency: Make sure your proposal is sending a clear, consistent message. It is also helpful if your organization is sending the same message. 

  • Reciprocity: Give your clients something – they will feel compelled to give back.

  • Social Validation: People tend to follow the crowd. If possible, show how elements in your proposal were successful for people known to the proposal audience.

  • Likability: Be friendly in your proposal. 

  • Authority: Establish why you are the experts in this area, and why you are the right people to be making this proposal.

  • Scarcity: Special offer! While supplies last! Limited time only! Create a unique element and a sense of  importance in your proposal.

Educating the Evaluator

  • Statement of Understanding

This section contains a statement reflecting your understanding of the problem. This is a great opportunity to show that you have done your research about the client’s business and that you understand their needs.

  • Benefits Analysis

A benefits analysis should be included in all proposals. This section will highlight the advantages to the reader if they approve your proposal. If appropriate, costs for each benefit can be included. 

  • Organizational Impact Statement

This section can be used to outline the impact on the client’s organization. This is an excellent section to outline “soft” benefits if you have included a cost-benefit analysis.

Gunning Fog Index

  • Count the number of words.

  • Count the number of sentences.

  • Divide the number of words by the number of sentences. This will give you the average sentence length.

  • Count the number of words with three or more syllables (also known as polysyllabic words). Exclude the following words: proper names, jargon, compound words, words with a suffix (such as –ing, -es, -ed, etc.).

  • Divide the number of polysyllabic words by the number of words in the passage. Multiply by 100. This is the percentage of complex words in the passage.

  • Add the average sentence length to the percentage of complex words.

  • Multiply this total by 0.4 to get your fog factor.

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